Digital Marketing Strategist · Newcastle NSW, AU

Chase
Lowe.
Strategy & execution.

15 years turning data into growth strategy — from local businesses to global enterprise brands.

See what I do →
15+ Years of experience
Local → Enterprise Every scale, same care
SEO, Paid & Analytics One strategist, full picture
01 — About

Strategist first.
Specialist always.

Chase Lowe

I'm a full-stack digital marketer with 15 years of hands-on experience across SEO, paid media, web analytics, and conversion strategy. I've worked at the coal face of agency life long enough to know what actually moves the needle — and what's just noise.

My work spans the full spectrum: from local SEO for the dentist down the road through to enterprise-level engagements with global SaaS platforms, not-for-profits, energy companies, and fast-scaling marketplaces. I've led major web projects, built revenue-generating products, and helped agencies sharpen how they deliver results to clients.

Before marketing, I spent 7 years building an ecommerce education business from the ground up — growing it from zero to $140k in monthly revenue. That experience taught me how to think commercially, build systems that scale, and communicate clearly with people at every level of a business.

I'm at my best in a strategic advisory or supporting role — the person who helps you see around corners, build the right systems, and make smarter decisions with your data.

Based in

Newcastle, NSW

Core platforms

Google Analytics 4 · Search Console · Google Tag Manager · Google Ads · Meta Ads · Looker Studio · Microsoft Clarity

Industry background

Agency · Ecommerce · Education · SaaS · Local Services · Enterprise

LinkedIn

linkedin.com/in/chase-lowe-sem

02 — Services

Where I can help.

01

SEO Strategy & Audits

Comprehensive SEO engagements from technical audits and site health to content gap analysis, internal linking architecture, and long-term organic growth strategy. Built for brands that want results, not just rankings.

Technical SEO Content Strategy Competitor Analysis Internal Linking Google Search Console SEO Audits GEO AI Channel Audits

02

Analytics & Tracking

GA4 setup, GTM implementation, conversion tracking, attribution modelling, and custom dashboards. I turn messy, incomplete data into a clean, trustworthy foundation your whole team can use to make decisions.

GA4 Google Tag Manager Looker Studio Microsoft Clarity Attribution Server-Side Tracking CAPI GDPR Compliance Tracking Audits Ecommerce Tracking Consent Mode V2

03

Digital Strategy & CRO

High-level strategy across paid and organic channels, CRO audits, and web project advisory. I also run AI literacy training for teams — helping businesses understand what to use AI for, what to keep human, and how to build smart workflows without compromising quality or data.

Google Ads Meta Ads CRO Audits Web Advisory AI Literacy Training User Experience Audits Accessibility Audits Sales Funnel Analysis Email Marketing User Retention Ecommerce Scaling
03 — Selected Work

Engagements & projects.

Enterprise SEO Strategy — Global SaaS Platform

Ongoing SEO strategy and advisory for one of the world's leading SaaS platforms, covering technical oversight, content frameworks, and performance reporting at scale.

ScopeEnterprise SEO · Content Strategy · Reporting
SectorSaaS / Enterprise

Analytics Overhaul — High-Growth Travel Marketplace

Full GA4 and tracking audit for a fast-scaling Australian marketplace. Identified attribution gaps, rebuilt GTM data layer, and delivered a clean analytics foundation for the growth team.

ScopeGA4 · GTM · Attribution · Audit
SectorMarketplace / Travel

Ongoing Partnership & Content Strategy — Multiple Clients

Ongoing SEO retainers across multiple clients: competitor content gap audits, blog re-optimisation, internal link mapping, GSC indexation reviews, and AI tracking platform setup.

ScopeSEO · Content · Technical
SectorVarious

Workshops, SOPs & Webinars

Designed and delivered live workshops and client-facing webinars covering AI optimisation, analytics, and digital marketing strategy. Alongside this, built practical SOPs to help agency teams and clients embed best practices and operate independently with confidence.

ScopeLive Workshops · Webinars · SOPs · Training
SectorAgency / Client-side

Custom Reporting & Dashboards

Built bespoke reporting infrastructure for clients and internal teams — Looker Studio dashboards, automated data pipelines, and executive-ready reports that surface the metrics that actually matter, not just vanity numbers.

ScopeLooker Studio · GA4 · Automation · Reporting
SectorVarious

Local SEO — Dentist to Multi-Location Services

Local SEO campaigns across service-based businesses — optimising Google Business Profiles, local citations, on-page content, and review strategy for sustainable local visibility.

ScopeLocal SEO · GBP · Citations
SectorLocal Services
04 — Experience

Industries I've worked across.

Global SaaSEnterprise SEO
Travel MarketplaceAnalytics & Tracking
Home ServicesSEO & Content
Parking & StoragePaid Media & SEO
Energy & GasDigital Strategy
Finance & AccountingSEO & Content
Workplace WellbeingAnalytics & SEO
Global SaaSEnterprise SEO
Travel MarketplaceAnalytics & Tracking
Home ServicesSEO & Content
Parking & StoragePaid Media & SEO
Energy & GasDigital Strategy
Finance & AccountingSEO & Content
Workplace WellbeingAnalytics & SEO
Not-for-profitDigital Strategy
Medical ResearchSEO & Awareness
Mental HealthContent & SEO
B2B Professional ServicesOngoing Partnership
Trade ServicesTechnical SEO
EcommercePaid Media
Local ServicesMulti-location SEO
Not-for-profitDigital Strategy
Medical ResearchSEO & Awareness
Mental HealthContent & SEO
B2B Professional ServicesOngoing Partnership
Trade ServicesTechnical SEO
EcommercePaid Media
Local ServicesMulti-location SEO
05 — How I work

My approach.

01

Strategy before tactics

I don't jump to execution until we understand the goal, the audience, and the data. Every recommendation is grounded in evidence, not assumption.

02

Educate, don't just deliver

With 7 years in online education, I believe the best work transfers knowledge. I help your team understand the why — so you're not dependent on me forever.

03

Data you can actually trust

Before any strategy, I make sure the measurement foundation is solid. Bad data is worse than no data — it creates false confidence.

04

Built for scale

I've built processes and products inside agencies. I know how to make strategy that a team can execute — not just a PDF that sits in a drawer.

06 — Contact

Let's build
something.

Selectively available for freelance engagements, advisory work, and agency partnerships. If you need a sharp strategic eye across SEO, analytics, or digital strategy — I'd love to hear about it.

Chase Lowe — Digital Marketing Strategist

Available for new projects & advisory roles

Send an email

[email protected]

Connect on

LinkedIn

Based in Newcastle, NSW · Working with clients across Australia